LinkMasherFree GA4 checkerWill GA4 see it?
Paste a UTM-tagged link. You'll see which Google Analytics 4 channel it lands in, the reason, and a fixed link if it lands in Unassigned. Free, no signup.
That example is a real mistake: it lands in Unassigned. Swap in your own link.
GA4 files this visit under
The fixed version
Want tags that are right the first time?
We're opening up LinkMasher, the Smart UTM Maker. Tell it in plain words where a link is going ("LinkedIn post about the spring launch") and it writes GA4-safe tags, makes a short link, and keeps every link in one log with its click count.
Also free: a link-in-bio page that tags itself
Put one link in your Instagram, TikTok or YouTube bio. When someone taps a link on your page, it gets the right tags for the platform they came from, so the visit lands in GA4 as Instagram, TikTok or YouTube, never Unassigned. Your photo, your link images, your colors.
The mediums GA4 knows
GA4 sorts a tagged visit mostly by utm_medium. Use one of these and the visit lands where you expect.
| Use this medium | GA4 channel |
|---|---|
social | Organic Social |
paid-social or cpc | Paid Social when the source is a social site on Google's list (facebook, instagram, linkedin, twitter, tiktok, pinterest, reddit and hundreds more). Paid Other when it isn't. |
cpc or ppc | Paid Search when the source is a search engine (google, bing) |
email | |
referral | Referral |
affiliate | Affiliates |
video | Organic Video |
audio | Audio |
sms | SMS |
display or banner | Display |
Anything else (community, newsletter, blog, organic-social, post) only works if the source happens to be on Google's list. When it isn't, the visit lands in Unassigned and your report can't tell you where it came from.